Well, Mineral uses physical active ingredients (Zinc Oxide and/or Titanium Dioxide) to create a sunscreen barrier on the skin that blocks UV rays by absorbing and reflecting them away from the skin (absorbs ~90%+ of UV rays, reflects ~5%+).

Non-Mineral (also called “synthetic”) sunscreens use non-physical active ingredients (Homosalate, Octocrylene, Octisalate, Avobenzone) to absorb UV rays by converting them into heat and sending them right back out to where they came from (absorbs ~95%+ of UV rays).

Go here for the full breakdown.

The terms "Reef Safe" or "Reef Friendly" are not currently defined or regulated by the FDA. There are various municipalities with different regulations and testing protocols which has led to some consumer confusion. To help make it clearer, we are choosing to refer to our products as “Hawaii Act 104 Reef Compliant,” which means our products do not contain Oxybenzone or Octinoxate. We are proud to say that all of our formulas meet this standard.

Hawaii has a number of state, county, and city regulations impacting the use and sale of sunscreens.  All of our sunscreens are “Hawaii Act 104 Reef Compliant” which means our products are made without Oxybenzone or Octinoxate.   Some of the other municipal regulations impact other sunscreen ingredients and we would recommending researching the rules depending on where you are visiting.

Everyone has a different definition for what "all-natural" means. To us, making products that we would want to use on ourselves and our families is the goal. Our sunscreen is Hypoallergenic, Cruelty-free, and made without Parabens or Gluten.

Our sunscreen products are Water Resistant for up to 80 minutes. “Waterproof” is no longer a claim that can be made regarding sunscreen according to a ruling made by the FDA in 2011. If you get in the water, sweat, or towel off just remember to reapply.